United Nations Day Toolkit
In crafting a digital toolkit for UNA-USA members to enhance their promotional materials for UN Day 2023. The theme and goal for the toolkit was to celebrate the Universal Declaration of Human Rights' 75th Anniversary. The collateral aimed to have a personal member-based aesthetic. The toolkit is designed to help chapters celebrate this milestone, through a curated collection of resources, including graphics and messaging templates.
The template was used to promote over 40 events across the U.S.
+1 Membership Campaign
Created vibrant graphics for the +1 Membership Campaign with the goal of enticing UNA-USA members to extend invitations to friends, fostering the expansion of our network to bolster the crucial efforts of the United Nations. The campaign spanned from September 24 to October 24 culminating on UN Day 2023. This campaign simultaneously promoted the upcoming UN Day and aimed to create a "friendly competition retro gaming" narrative for our members and prospective participants.
This campaign brought in over 200 new member to UNA-USA.
Collaborations
Manage collaboration initiatives and communications collateral with partners such as Climate Activist Sophia Kianni, Content Creator Connor Franta, and UNA-USA's Global Goals Ambassadors. Blending creativity with strategic outreach to maximize impact with these partners is important in my work. My approach is rooted in precision, creativity and ensuring that each collaboration project becomes a testament to the power of visual storytelling to maximize these collaborations.
SDG Spotlight with Sophia Kianni
SDG Spotlight Series with climate activist Sophia Kianni, I have conceptualized and produced collateral that intricately focuses on the Sustainable Development Goals.
International Human Rights Day Hosted by Connor Franta
The lead in crafting promotions for the International Human Rights Day event hosted by Connor Franta, a prominent content creator. Goal of promoting event by incorporating ongoing themes throughout Q4: UN Day, Human Rights and the 75th Anniversary of the UDHR.
UNA-USA's Global Goals Ambassadors
In response to the UN's Halftime call featuring Al Pacino, I've spearheaded video production endeavors for UNA-USA's Global Goals Ambassadors, capturing and amplifying their commitment to advancing the UN's mission.
Jasmin Chan
© 2035 by Name of Site. Created on Wix Studio.
In my role as the Communications and Digital Media Associate at the United Nations Association of the United States, I've had the privilege of contributing to a range of diverse projects. I spearhead comprehensive marketing and communications strategies, specializing in graphic design and social media management across diverse platforms such as Instagram, Facebook, Twitter, LinkedIn, and email. My responsibilities extend to the creation of multi-level campaigns, where I plan and execute impactful initiatives that resonate with our target audience, to project managing collaborations with strategic partners and ensuring a seamless process from conceptualization and creation of communications collateral to the execution of main events. From strategizing and designing multi-channel marketing campaigns to dynamic storytelling initiatives, I've gained invaluable insights into blending brand professionalism with creativity.
UNA-USA
Social Media- Multi-platform Content
More Than Money Campaign
Educate Americans on why funding the UN is is more than money; highlighting the crucial UN agencies, their initiatives and their impact. The campaign was created in quick response to the State and Foreign Operations Bill; it was crucial to utilize this campaign in combatting misinformation and educating Americans on vital UN agencies. The emphasis was on how asking for full funding of the UN isn't just about money; it's about the way in which the World Health Organization combats communicable diseases, how the World Food Programme combats food insecurity, and more!
This campaign is ongoing, however compared to data from August 2023-October 2023 the campaign has increased Twitter engagements by 62.7%.